Blog
Practical help with QR codes, short links and pages that take orders, from the people who build Utilica.
QR codes
The free QR code that stops working after you print it is a business model, not an accident. How the trick works, why Utilica's codes are permanent, and where it goes next: menus and pages that take payment.
Read the post
QR codes
A static code holds your content. A dynamic code holds a short address that can be pointed somewhere new. Here is how to choose in under a minute.
Read the post
QR codes
Most codes that fail were printed too small, too faint or too crowded. Six checks to run before you send anything to the printer.
Read the post
Selling
You do not need a card reader to sell. Here is how to take orders and get the exact amount through the payment apps your customers already have.
Read the post
Guides
A step-by-step guide to a QR menu you can change without reprinting: what to put on it, what kind of code to print, and where to put the codes.
Read the post
QR codes
A QR code is just a printed pattern, and patterns do not expire. But there are five real reasons a code can stop working, and all of them can be avoided.
Read the post
Link in bio
You get one link on most profiles. Here is how to decide what earns a place on the page behind it, in what order, and what to cut.
Read the post
Short links
Short links are not just for saving space. They make a link easy to say, easy to type, countable, and changeable after you have shared it.
Read the post
QR codes that never expire, short links with no ads, and a page that takes orders. Free to start, no card needed.
